Leslie Jaye Goff
Writer/Producer
Articles & Web Videos

This page provides links to my journalistic work, including documentary Web videos as well as some of my old favorites from the days when I was a much in-demand tech journalist.

VictoryOverDivorce.com (Producer/Writer)

I've produced a number of "Experts" videos for a new Web site catering to the needs of men and women contemplating, going through or recovering from a divorce.

Victory Over Divorce was created by designer and journalist Marcia Sherrill. Check out the site by clicking on the title above or link directly to a sampling of the Experts videos below.

Emotional Strategies for Handling Divorce (Parts 1 and 2)

Protecting the Children in a Divorce: Law Guardians and Guardians Ad Litem (Parts 1 and 2)

Options for Divorcing Out-of-Court: Avoiding Litigation Through Mediation and Collaborative Law Practice


Trade Secrets (Producer)

Trade Secrets, a Web show starring designer Marcia Sherrill and journalist Brice Gaillard, offers viewers an insider's take on the latest design trends. Join Marcia and Brice as they tour the 2007 International Contemporary Furniture Fair and provide practical advice on how to incorporate new ideas into your existing decor.

Created for Marcia and Brice by UrbanMouse Productions, the video headlined the Atlanta Homes & Lifestyles magazine Web site in July 2007. Although it's no longer available on the magazine's site, you can still view it here.


Shoppers' Minds (Field Producer)

Behavioral economist Robert Meyer, a researcher at the Wharton School of the University of Pennsylvania, discusses how consumer spending is influenced by our perceptions of a bargain -- we often end up spending more when we think we're getting a "deal" -- in this interview shot for ScienCentral.com.

I also worked with ScienceCentral, which produces sci/tech content for television broadcasters and the Web, on an educational DVD series for Primedia's Films & Media Group (FMG); check out my Other Projects page for details.


ITWorld.com Podcast (Reporter)
Listen to my conversation with Rajesh Setty, author of Beyond Code, who advises IT professionals to jumpstart their careers by developing strategic relationships as well as developing hard skills.


Get Your IT Career in Gear! (Author)

Back when I was a tech reporter, I wrote a book on IT careers for McGraw-Hill/Osborne Media. Check it out on the publisher's Web site (click link above) or go to Amazon.com to pick up a copy.








IT Articles
From 1990 to 2003 I made my mark as a technology journalist, freelancing for national publications such as Computerworld, Red Herring, CIO, Information Week and others. I also was a stringer for The New York Times. I had started my career as a beat reporter for an IT publication when it really wasn't fashionable to be an IT geek; then the Web came along, and writing about tech was suddenly... glamorous, or at least a lot cooler than it had been when I was writing about IBM mainframes.

I wrote some of my favorite articles in the early days of the dot-com boom, and in 1999 I did some of my best work in a year-long series for Computerworld on the history of the computer industry from 1950 to 2000. That series, dubbed "Flashback," was picked up by CNN.com, which still hosts many of those articles today. Following is a sampling of my editorial work from that period.

Univac predicts winner of 1952 election
Originally published in Computerworld (January 1999) and now hosted by CNN.com; the third article in the "Flashback" series, this story was one of my career highlights -- I interviewed the legendary Walter Cronkite about his newscast on election night 1952, when for the first time a computer was used to predict poll results. More "Flashback" articles covering the years 1950-1972 are also available on CNN's site (unfortunately, the articles covering 1973-2000 have disappeared somewhere into the great Web beyond); I wrote all of the articles for the even-numbered years.

YourCompanySucks.com: Angry consumers slam companies on the Web
Originally published in Computerworld (July 1998) and now hosted on CNN.com; a similar article, Consumer Vigilantes, about the impact that disgruntled bloggers are having on customer service organizations, was the March 3, 2008, cover story in Business Week.

Mom-and-pop businesses go boom on the Web
Originally published in Computerworld (August 1998) and now hosted on CNN.com; I like this article because it's such a poignant reminder of the days when the Web was like the Wild West -- it was anyone's game, and a mom-and-pop shop could dream of outselling its large chain-store competitors just because it had the idea, and the nerve, to hang out its online shingle.

What a difference a year makes
RedHerring (July 2000); a comparison and contrast of two Silicon Alley pioneers, Razorfish and Agency.com, toward the end of the dot-com boom -- one was still reeling from the excitement of its initial public offering, while the other was showing the effects of having gone public a year earlier.

Reinventing Silicon Alley
Computerworld (November 2000); what a difference just a few months makes... by the fall of 2000, the dot-com crash was underway (I concede that I somewhat optimistically referred to it in this article as the "dot-com market correction"...), and public offerings had given way to Pink Slip Parties.


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